Digital The Battle to Clean Up Digital Advertising Transparency, brand safety, ad fraud and viewability all plague online advertising. That’s why brands such as P&G, Unilever and MasterCard...
Industry Talk Jo Chemali on measuring the value of PR How do you measure the effectiveness of PR and what value is it to an organisation? Questions that are increasingly...
Advertising On Public Relations: ‘The challenge before our profession is larger than ever before' The world of public relations is changing rapidly as it seeks to become a much broader and more inclusive communications...
Advertising Advertising as a Positive Force for Good Advertising that can help save the world from itself has risen in importance. But is it coming from a genuine...
Free Talk Stand up and be counted If brands and agencies are an intrinsic part of the societies from which they emerge, they should be supporting those...
Advertising Are brands on the right side of history? Brands used to avoid politics and controversial issues like the plague, but some are now embracing them as the world...
Events/Awards Cannes Lions: ‘When it comes to ideas we are not moving forward’ The Middle East and North Africa may have won more Cannes Lions than ever before, but does this fact help...
Events/Awards The end of awards as we know them? With Publicis Groupe pulling out of Cannes and all other shows for a year and WPP’s Sir Martin Sorrell saying...
Digital Let’s talk about content Content is one of those topics that agencies never bore of discussing. The problem is that most of it is...
Digital The Rising Tide of Influence Instead of reducing in importance, social media influencers are increasing in number as brands invest heavily in influencer marketing. But...
Digital Instagram, likes and glamour Fashion influencers can earn a fortune and live the life of a celebrity. But how effective are they, and should...
Advertising The last acceptable ‘ism’? Ageism in the advertising industry is a reality few people are willing to tackle head on
Events/Awards To Cannes and beyond... As the region’s advertisers and agencies decamp to the south of France, what are their chances of returning home happy?
Events/Awards Cannes Lions 2017: Searching for insights Four creatives from the UAE are to help judge this year’s Cannes Lions International Festival of Creativity, but only one...
Advertising The age of the independent? More and more people are being drawn to the idea of starting their own agency. Why? And unless these new...
